Freemium games, games that are free to download but include in-game purchases, are the bane of many-a-parent's existence. Tons have been written about parents who end up paying huge fees racked up by kids buying items in games.
Apple is taking a bit of a stand against such games by promoting a new Pay Once and Play category, for games that do not have any in-game purchases.
From The Verge:
"Enjoy hours of uninterrupted fun with complete experiences spanning the App Store's most beloved genres," reads a statement from the company. "Packed with thrills and unforgettable moments, these powerhouse games belong in every collection."
This follows a similarly small but important change to the App Store last year which saw Apple drop the word "FREE" from the installation button of games and other apps that are free-to-play and free-to-download, but might also include in-app purchases. The company has now switched the term "free" for "get," while adding a text label warning of in-app purchases in relevant games and apps.